Services

01/ Formulation Development

Evidence-based supplement formulas designed for efficacy, safety, and market appeal.
Experience formulating tablets, capsules, powders, softgels, soft chews, gummies, functional foods and more across a wide range of product categories.
Expertise in ingredient sourcing, dosage optimization, and innovative delivery methods.
Tailored solutions that align with your brand’s vision and goals.
Preparation of product specifications to streamline manufacturer communication.

02/ Label Compliance & Review

Launch with confidence knowing your labels meet every standard.
We provide a comprehensive label audit service to ensure your products remain compliant, accurate, and ready for market.

Natus AI Label Compliance Software Review - an advanced, AI-powered assessment that evaluates label accuracy, completeness, compliance issues, formatting errors, and claim-risk levels for faster, more precise label reviews.
Expert-led final review of Supplement or Nutrition Facts panels, ingredient listings, allergen statements, and warning language, ensuring accuracy, regulatory compliance, and professional interpretation beyond automated analysis.
Guidance on FDA, FTC, and regulatory labeling requirements.
Tailored solutions that align with your brand’s vision and goals.
Assistance with structure-function claims that stay within regulatory limits while enhancing consumer trust.

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03/ Manufacturer Connections

Get connected with manufacturers who fit your needs and be ready to quote with confidence.
Natus Consulting provides the documentation and relationships that simplify your path to production.

Access to a trusted network of vetted manufacturers in supplements, nutraceuticals, and food.
Preparation of Product Target Profiles and detailed specification sheets for streamlined quoting and production alignment.
Recommendations tailored to your project size, delivery format, and quality requirements.
Support through introductions, negotiations, and production transition to ensure a seamless handoff.

Start Your Product Journey

Why Use Both
AI + Human
‍Review?

AI Strengths

Instant detection of formatting errors

Automated scanning reduces initial revisions

High accuracy with structural elements

Ideal for catching small details early

Expert Strengths

Human understanding of claim language

Ability to interpret regulatory nuance

Strategic improvements for clarity & marketability

Essential for final approval and risk reduction

AI + Expert = Complete Compliance

Using both ensures your label is:

Fast-tracked through early revisions

Interpreted correctly under regulatory law

Reviewed thoroughly for risk

Prepared for manufacturers, retailers, and auditors

Ready for market with confidence

Who This Is For

Supplement brands launching new products

Contract manufacturers preparing client labels

Marketing and creative teams needing compliant claim guidance

Startups requiring a fast first-pass review

Established brands improving workflow efficiency

Additional Services

Flavor development for powdered beverages and chewable tablets:

Powder Application Expertise:
Flavor systems optimized for hydration mixes, whey & plant proteins, herbal blends, and sports nutrition powders.
Regulatory & Claim Support:
‍Natural, artificial, organic-compliant, and Non-GMO options with documentation to meet label and certification requirements.
Flavor Range & Performance:
‍True-to-fruit, candy-inspired, and decadent profiles built to mask bitterness, reduce grit/astringency, and enhance sweetness/creaminess.
Category-Focused Solutions:
‍Tailored approaches for electrolytes, amino acids, botanicals, and high-potency actives to ensure stability and consumer-friendly taste.
Seasonal & Trend Guidance:
‍Strategic recommendations for limited-time flavors and market-driven profiles to support innovation and timely product launches.

Graphics and design support:

Label Design & Generation:
Full supplement label creation, including layout, brand alignment, compliance-ready formatting, and print-ready files.
Logo Development:
‍Custom logo concepts and refinement to establish a strong, recognizable brand identity across all touchpoints.
Website Building & Design:
‍Modern, responsive website creation with clear user journeys, product pages, and lead-generation capabilities.
Brand Asset Creation:
‍Cohesive visual systems including color palettes, typography, icons, and packaging mockups to support a unified brand presence.
Marketing & Launch Graphics:
‍Social media creatives, sell sheets, presentation decks, and promotional visuals to accelerate go-to-market execution.

Brand positioning and targeted demographics:

Brand Positioning Strategy:
Define a clear, differentiated market position aligned with your value proposition, product focus, and competitive landscape.
Target Demographic Identification:
‍Pinpoint ideal consumer segments based on age, lifestyle, goals, purchasing behavior, and category trends.
Consumer Insight Development:
‍Translate demographic data into actionable insights around motivations, pain points, and preferred product formats.
Messaging Framework Creation:
‍Build tailored messaging pillars that resonate with each target group and reinforce your brand’s unique position.
Competitive Benchmarking:
‍Analyze top brands within your category to identify whitespace, premiumization opportunities, and areas to stand out.